Paul also ensures quality, efficiency and added value is delivered throughout Bryden Wood’s projects.. Paul has extensive knowledge of the planning system and has delivered numerous approvals for a range of clients across many sectors.
is our unifying approach to finding the most efficient route to the optimal solution by analysing and understanding every facet of a problem..In both projects we took a methodical approach to building a thorough understanding of the process, breaking it down into its component parts, considering these from every angle and configuring them in the optimal way to meet the project’s unique challenges: supplying a new life-saving drug in the shortest time possible, or delivering a best-in-class API plant on time and budget during a pandemic..
Both the Parma Attachment Inhibitor and Singapore API Plant were highly complex projects with many stakeholders and technical challenges to overcome.Collaboration and engagement with the client in an open, exploratory way was critical to managing this complexity.. Much contemporary design practice seeks to reduce complexity through specialisation –fragmenting responsibility until nobody has a clear view of the whole.Our approach was to embrace this complexity, viewing it through the lens of value drivers to find and bridge the gap between the existing and desired state.. As explained in our book.
Design to Value., “each project is unique, but an ethos and approach prevail.
You focus on what you want the project to do, how it should best function and who it should serve - rather than a specific material outcome.”.
This may sound obvious but it’s a long way from what often happens.The second reason to be hopeful comes whenever I investigate, look into, or hold discussions in and across many spheres.
I see and hear stories about people doing great things with an intent of making the world a better, more sustainable place in the most holistic sense.Specifically, I have had meetings with two of the organisations I partner with: my local Watermill Theatre, which, as well as producing truly magical theatre, has an outreach scheme that touches hundreds of lives, and the World Land Trust, which is actively protecting habitat and species diversity around the world.
With both organisations, we are looking at ways to work together to magnify our individual impact..I see academics, businesses, and organisations of people focusing on the problems that face us, not just out of good intent but out of facing cold, hard realities.
(Editor: Electric Makeup)